Friday, 7 December 2012

Publicis Groupe announces two acquisitions in India

Publicis Groupe has announced the acquisition of two agencies in India – iStrat, one of the country’s foremost integrated digital agencies, as well as MarketGate, a Mumbai-based strategic business and marketing consulting firm. These acquisitions mark another step towards fulfilling Publicis Groupe’s goal of doubling its size in India between 2010 and 2015, part of the Groupe’s commitment to strongly boosting revenue derived from digital and fast-growing markets around the world.

Publicis Groupe acquires iStrat and MarketGate Dimensions

iStrat will be rebranded as Publicis iStrat and will operate as a unit within Publicis Modem, the global digital network from the house of Publicis Worldwide. MarketGate, on the other hand, will retain its name.